This What We Believe

Emphasizing insulin control, as it plays a pivotal role in energy storage, this journey is about self-discovery in terms of health. Understanding that a calorie deficit alone does not lead to fat loss, we assert that it's not just about the quantity of food but how the body processes and reacts to the food. We are here to provide you with the perfect blueprint—no more ineffective weight loss methods that lead to yo-yoing back and forth or experiencing temporary results.Find out how today...

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Our Mission

At Fatloss King, we cater to individuals who view health as a priceless investment and those passionately seeking a sustainable, effective approach to shed excess body fat and cultivate a lasting healthy lifestyle. Our mission is to empower health-conscious individuals with science-backed knowledge, debunking common myths and providing a roadmap to fat loss that aligns with their long-term well-being goals.

We understand that health is an investment, and we guide our community in making informed choices that yield lifelong dividends. Whether you're a dedicated health enthusiast or someone yearning to break free from ineffective weight loss methods, we offer a holistic and sustainable path. Join us at Fatloss King to invest in your health, achieve your fat loss goals, and embrace a lifestyle that stands the test of time.

We'll show you how to take control of your life!

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  • Community

    Everyone is welcome, no matter what. No judgement!

    We deliberately make our services accessible, for everyone keeping prices low so we can help as many people as possible so we can change their lives forever.

  • Empowerment

    The power is in your hands. We give you the tools you need to lose fat for life and tell you the truth, not opinions but science-based evidence. Even when it’s hard to hear we guide you through the process.

  • Relentlessness

    We will never give up fighting for honesty and truth in the fat loss and fitness world, too many coaches are not educated or they just don’t care.

  • Quality

    We don’t release anything unless it’s top quality.
    Everything we do is to benefit others!

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Our Journey

1985

Our founder John started his fitness journey at the age of 5 when he began kickboxing. John instantly found a passion for fitness, and this sparked something within him.

He went on to become a multiple kickboxing champion.

1997

In 1997, John saw a famous boxer, Prince Naseem Hamed, who was becoming a megastar on TV, and this ignited something in John. He decided, at the age of 16, to travel and train with Prince Naseem.

John then became a professional boxer and had the opportunity to train with around 6 world champions, including Rick Hatton and John Nelson.

2005

Fast forward to 2005, John, who had become a personal trainer in 1999 but never went full-time, decided to step away from his boxing career due to repeated injuries and started coaching others. Through his own experience in boxing and weight management for fights, John developed the ability to help others succeed.

2015

In 2015, John achieved good results through boxing training and weight loss methods but realised it wasn't the best approach. As a boxer, John understood that even in his own life, he was yo-yoing with his body and health.

John came to understand the difference between weight loss and fat loss, which was an enlightening moment.

2016

This is when John learned more about nutrition and hired a bodybuilding coach to learn how to change the body externally through weights and nutrition. John had already mastered weight loss and fitness, being a world-class athlete, but he understood that looking great externally didn't necessarily mean being healthy internally.

2017

John started to understand how to combine fitness and health, helping clients achieve internal fitness through boxing and fitness training while also using nutrition and weights to transform their external appearance. 

2018

By this point, John had a waiting list of professional athletes, including footballers, boxers, and other athletes, as well as the general public. He was in high demand.

2019

John was growing to the point of planning to open his own gym so he could continue to grow the list of athletes he was working with. He never gave up working with the general public because he had a soft spot for seeing people who couldn't imagine they could achieve their goals actually surpassing them. As John says, it's the most rewarding feeling.

2020

Then, boom, COVID came, and we all got locked down. However, that actually became a blessing in disguise—the birth of the online game. It was time to pivot. John had to learn how to edit, write posts, and acquire many other skills that a normal coach in a gym would never have to learn.

2021

One year into the online game and with the blessing of God, he went viral and experienced an overflow. This brought in money and opportunities to hire people to help. 

2022

We have continued to grow the team and are still in the process as we are rapidly expanding and helping thousands of people each day. We take none of this lightly and appreciate all the love and trust. 

2023

We have launched our own app and lowered our prices to the most affordable level to help everyone. Globally, we aim to be affordable in every country. Our mission is to help a million people and leave our mark on this world.